Compliant Growth for Gaming & Sweepstakes
Performance marketing and high-velocity creative for real money gaming, non-profit sweepstakes, and mission-driven fundraising campaigns.
87%
Avg. year over year growth
$100M+
Funds raised for charity
At a glance
Quick answers to what we do, who we serve, and why teams work with us.
What we do
Marlin Marketing is a performance-based marketing agency for sweepstakes and nonprofit fundraising. The team designs, forecasts, and operates end-to-end revenue systems—paid social (especially Meta), conversion-focused landing pages, forecasting and ROI modeling, performance creative, and lifecycle (email and SMS)—for brands and nonprofits that need compliant, profitable scale.
Who it’s for
Nonprofits and brands running sweepstakes, giveaway fundraisers, or regulated acquisition—especially when Meta is the primary scale channel and the landing experience must convert cold traffic to donations, entries, or purchases.
Why it works
Forecasting and scenario planning happen before spend; the same operators run pages, ads, creative refreshes, and lifecycle against that model—so “scale” means profitable revenue, not disconnected activity metrics.
$100M+
Raised for nonprofit partners
200+
Sweepstakes campaigns launched
3x+
Average ROAS at scale
$30M+
Managed in paid media
Our Focus
Where We Excel
Deep expertise in regulated, high-stakes verticals where compliance and performance must coexist.
Real Money Gaming
Performance marketing for sweepstakes casinos, skill-based gaming, and regulated platforms. We navigate ad policies and drive qualified players at scale.
Non-Profit Sweepstakes
Fundraising sweepstakes that exceed goals. From museum car giveaways to mission-driven campaigns, we maximize donation revenue while maintaining donor trust.
Performance Creative
High-velocity creative testing for regulated platforms. UGC, motion, and compliance-safe assets that convert while staying within policy.
Services
We Design, Forecast, and Scale Revenue — Not Just Marketing
We partner with brands and nonprofits to build and operate complete acquisition systems — from forecasting and landing pages to creative, media, and lifecycle — typically scaling at 2–3x+ ROI.
Dig into forecasting & scenarios, conversion landing pages, paid social buying, and published case studies.
Trusted by Leading Nonprofits and Brands
Frequently asked questions
- What is Marlin Marketing?
- Marlin Marketing is a performance-based marketing agency for sweepstakes and nonprofit fundraising. The team runs forecasting and ROI modeling, conversion-optimized landing pages, paid social (especially Meta), high-volume performance creative, and email/SMS lifecycle—as one turnkey system for brands and nonprofits that need compliant, profitable acquisition.
- Who should hire a sweepstakes marketing agency?
- Organizations running regulated promotions—nonprofit car giveaways, mission-driven sweepstakes, or real-money gaming adjacent offers—hire when they need policy-safe scale, donation or player economics that work on paper, and creative velocity that matches paid social. If compliance, landing experience, and financial clarity are all on the line, a specialized operator matters.
- How do nonprofits scale fundraising with Meta ads?
- Strong nonprofit fundraising on Meta pairs a defensible offer and landing flow with hooks that survive review, then iterative creative testing against donation value—not just clicks. Marlin builds the page, the ads, and the supporting email/SMS beats so momentum compounds through launch, mid-campaign, and final deadline.
- What makes Marlin different from a general performance agency?
- The work is built around revenue systems: scenario planning before spend, shared ownership of pages and ads, and pacing decisions tied to profitability. That positioning repeats across services—forecast, build, and scale as one team rather than a menu of disconnected retainers.
- Where can I read results or examples?
- Start with Case Studies for named work and metrics (ROAS, donation performance, scale). The Services hub explains each capability; individual service pages break down how forecasting, conversion, media, creative, and lifecycle connect.
Ready to talk specifics? Contact the team or browse the full services overview.
Ready to Scale Smarter?
Whether you're launching a sweepstakes, growing a gaming platform, or scaling a mission-driven campaign—let's talk.