Hooked on Growth – Marlin Marketing

AI-Powered Performance Marketing: Supercharging DTC Campaigns with Automation

Introduction Direct-to-consumer (DTC) brands live and die by the efficiency of their digital marketing. In recent years, artificial intelligence (AI) has emerged as a transformative force in performance marketing, enabling DTC marketers to do more with data and less with...

What It Means to Be a Fractional CMO (and Why It Might Be the Best Move for Your Brand)

In today’s fast-paced digital landscape, brands need senior marketing leadership to stay competitive, but hiring a full-time CMO isn’t always practical. That’s where a Fractional CMO comes in—a flexible, cost-effective solution that brings executive-level marketing expertise without the long-term commitment. In this post, Nicholas Marlin, Founder & CEO of Marlin Marketing, dives into what it means to be a Fractional CMO, why it can be a game-changer for brands, and what it takes to excel in this dynamic role. Discover the benefits, potential drawbacks, and how a Fractional CMO can drive measurable growth for your business.